App awarded for bringing world-class online shopping to the people of South Africa
The winner of the best consumer mobile device application for 2021 is Takealot. This award, sponsored by Franchise Tech Solutions, is one of 14 app winners announced at the MTN Business App of the Year awards ceremony held virtually late last month.
Takealot.com is South Africa’s largest, most innovative ecommerce retailer, offering customers anything from fashion, beauty products, books and music to accessories, furnishings and homeware.
“We are really proud of this award. Our mission is to be the most customer-centric online shopping destination in Africa, and we have built a foundation on the simple concept that the customer comes first. We are passionate about providing great customer experiences, beginning with the moment you land on our site or app, until the product you order is delivered safely into your hands, says Julie-Annie Walsh, Chief Marketing Officer at Takealot.com
Sponsors of the Best Consumer Solution category this year is Franchise Tech Solutions, a subsidiary company of the Franchise Co, a franchise management specialist company. Besides owning and managing a diverse range of popular South African brand franchises, Franchise Tech Solutions offers clients Communication Systems, ISP’s, POS Systems, Security Systems, Advertising Systems, IT Support & so much more.
Helping companies to conserve their cash flow by avoiding large upfront capital purchases, Franchise Tech Solutions offers a range of services including voice services, security solutions, digital signage and internet solutions. They also offer companies financing or renting options for their IT equipment.
“Just as we help companies to continually and proactively adopt new technologies to improve business systems, so too has Takealot adapted its consumer offering to South Africans and created opportunities to make lives of everyday consumers easier and more convenient,” says Antonie Holtzhauzen, CEO of Franchise Tech Solutions, a Laudian Group Company.
Keeping customers happy and staying ahead of competitors is another similarity between sponsor and this category winner this year, with Takealot’s foundation built on the simple concept that the customer comes first.
The MTN Business App of the Year Awards, now in their 10th year, play a vital role in elevating local entrepreneurs and showcasing exciting new innovations within the ICT industry in South Africa.
Annually this platform celebrates local talent, rewards out-of-the-box thinking and continues to enable new technology start-ups to build innovative applications.
This year saw an unparalleled 1 274 entries into these awards, with another highlight at the awards being the announcement of overall MTN Business App of the Year. This was awarded to Ambani Africa, with the app developer Mukundi Lambani walking away with R 1 million in prize money, the biggest prize money ever offered in the 10-year history of these awards.