Accenture Acquires Intrepid, Expands Capabilities to Help Brands Transform Mobile User Experiences

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Accenture has acquired Boston-based mobile design and development firm Intrepid. As connected devices become increasingly popular and continue to proliferate in environments such as the home, office and vehicles, Accenture is expanding its capabilities to help organizations create engaging mobile experiences for customers at speed and at scale.

Intrepid’s 150 employees have joined Accenture Digital as a result of the acquisition. The team will focus on the rapid development of innovative digital services and solutions, using agile tools in a collaborative environment where clients can work side by side with Accenture designers, engineers and mobile experts. Intrepid expands Accenture’s capabilities in design, native app development, connected device engineering and web development in North America, strengthening its ability to help clients take the lead in an era where connected experience is the new battleground.

Intrepid is focused on nurturing talent and innovation to create excellent user experiences. At Procter & Gamble, Intrepid developed an app that allows consumers to control and monitor their cloud-connected Febreze Home smart devices. For Saucony’s Human Performance and Innovation Lab, Intrepid developed Stride Lab, an app that helps runners assess their stride to improve efficiency and avoid injury.

“Mobile solutions are a cornerstone of digital business transformation and their design and development is a source of continued differentiation for Accenture Digital,” said Ankur Mathur, managing director, Accenture Digital. “When combined with connected devices they offer a broad set of opportunities for our clients to re-invent their business models. We are delighted to bring Intrepid’s highly skilled team into Accenture and to help scale what Intrepid offers to clients today. Our shared values of people-first, disruptive innovation and continuous learning make Intrepid a great fit for Accenture.”

“It has long been our mission to build great digital experiences and bring connected devices to life for everyone, everywhere,” said Mark Kasdorf, founder and CEO of Intrepid. “We are thrilled to join Accenture and become part of a global network of leading designers and developers who are just as driven as we are to empower people through experience-led innovation. We will be better equipped to seamlessly scale the solutions we design and build in our studio to clients around the world, expanding the impact of beautiful apps that deliver real results.”

With a strong heritage in delivering rich mobile experiences to consumers and integrating apps with connected devices, Intrepid operates a culture based on creative innovation using the latest technologies, and will be a valuable addition to Accenture Digital.

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